- Target customer segment based on individual profile and preference information.
- Interact with customers by sending direct mail or e-mail to target list.
- Track responses to campaign through multiple mechanisms such as mail, a 800 number or website.
- Analyze the result to refine and improve the effectiveness of future programs.
- Lead Capture and Profile.
- Literature Fulfillment.
- Surveys.
- List Management.
- Campaign Management.
- Product Tracking.
- Direct Marketing Automation.
- Telemarketing Automation.
- Event Marketing Automation.
- Marketing Knowledge Management.
- Lead Source Tracking.
- Campaign Effectiveness Analysis.
- Campaign ROI Analysis.
- Product Mix Analysis.
- Online Literature Fulfillment.
- Online Surveys.
- E-mail Marketing.
- Permission Marketing.
- Online Product Registration.
- Web-Based Event Registration.
- Online Catalog.